About us

Effiqual partners with clients to build their organizational capacity and sustainability by consulting in the areas of leadership, management systems, and people and team development.

We help our clients cultivate a healthy organizational culture by revisiting the distribution of knowledge, responsibility, and authority so every individual can satisfy their need for meaningful work while nurturing their sense of purpose, accountability, and contribution.

We work with organizations that strive to make the world a better place, improve their performance, continuously innovate, and thrive, both now and in the future. These challenging issues can’t be resolved with “off-the-shelf” prescriptions: at Effiqual, we support organizations to learn, lead, and evolve in their own way, at their own pace. We support our clients to develop efficient and quality organizational systems and improve their management practices and leadership choices through coaching, consulting, and training.

  • We value lasting change that takes place from within and is rooted in a strong will and sense of choice.
  • We act out this belief by securing solid partnerships in everything we do, both internally and with our clients.
  • We do all our work in a spirit of service, truth, and compassion.

Our Team



Our Partners


Effiqual and its sister companies have worked with hundreds of private and public institutions in more than 40 countries across 5 continents, starting from Canada and spanning the globe, and have trained or coached more than 20,000 individuals worldwide.



Effiqual is also the Canadian affiliate of Designed Learning® and offers their services as Designed Learning® Canada. This partnership is a natural extension of a relationship that started in 1993, anchored in shared purpose and convictions. We believe that people are central to the success of organizations and have the power to create systems that can serve their need for community, meaning and contribution.


Sample list of clients:

Private Sector:

  • Algorithm – Lebanon
  • Al Othman Group – KSA
  • Azadea Retail Group Lebanon
  • Bank of Khartoum – Sudan
  • Bell Canada
  • Danone – Europe
  • Hewlett Packard
  • Indevco Group – Lebanon
  • Johnson & Johnson
  • Kuwait Petroleum Corp.
  • Kuwait Fund
  • National Bank of Kuwait
  • Novartis – Worldwide
  • Royal Bank – Canada
  • Sabis Educational Services – Middle east
  • Sanofi– Worldwide
  • Genpact – India
  • Honeywell

Governments:

  • Environment and Climate Change Canada
  • Workplace Safety & Prevention Services Ontario
  • Ministry of Commerce & Industry – Kuwait
  • Ministry of Municipal and Rural Affairs – KSA
  • Ministry of Education and Higher Education – Lebanon