A medical equipment group wanted to shift from the traditional push marketing approach to building partnerships with hospitals, doctors and pharmacies. We worked with our client to develop their consultative sales approaches and pedagogical skills, supporting them to shift their sales strategy to focus on becoming master educators. Through our training on personal and team development, effective communication, leadership and sales, Effiqual helped this medical-supplies company to develop ongoing conferences, bringing together stakeholders to collaborate for patient support.

We continue to support our client to establish a training process, which will deepen the partnership model by linking personal development requirements and team performance to strategic and operational objectives.

Our work together brought about great benefits, our client has already enjoyed a different role in the market and higher degrees of loyalty: they are no longer simply an equipment provider, but a key partner in patient care.