A medical equipment group wanted to shift from the traditional push marketing approach to building partnerships with hospitals, doctors and pharmacies. We worked with our client to develop their consultative sales approaches and pedagogical skills, supporting them to shift their sales strategy to focus on becoming master educators. Through our training on personal and team...
Author: effiqualca (Nicolas Zaidan)
Post
Shifting power to the front lines
A multinational bank wanted help aligning management practices and strategies between head office and associated branches. In particular, our client wanted to shift the perception of shared services, such as audit and human resources departments, from being “head office policing forces” to being internal consultants positioned to respond to the needs of their branches. Second,...